Week 4

Empirical Asset Pricing

Data-driven finance begins: the Fama–French three-factor model, how factors are built, the 'factor zoo' problem, and modern statistical answers to it.

What we cover

  • Recap: CAPM & APT — the theory we now confront with data
  • The Fama–French three-factor model
  • Making factors: how a return anomaly becomes a tradable factor
  • The factor zoo: hundreds of published factors — how many are real?
  • Feng, Giglio & Xiu (2020): taming the zoo with modern statistics

Put it to work

This week’s lab, PC Lab 3, has you build and test factor models yourself.

Stuck, or curious about something here? Ask on the course forum →